Metro Newspapers - An Illustrative
Campaign Launched in Russia
Metro Newspapers Russia commissioned to use these sketchy simplistic illustrations and self-created content in their two year campaign that targets customers to “Pick up Metro, for a better journey”. Each section of the newspaper is represented by a character e.g Fashion relates to a fashionista lady carrying a bag. The fun and carefree campaign brought a neat vibrancy as supposed to a cliché of how a newspaper brand is advertised.
Services
Client
Poster Design
Campaign
Illustration
Metro Newspapers Russia
Year
2016-2018
Brief
Creating fun and interactive characters that would motivate readers on the bus, moving away from the mundane experience of newspaper reading.
Solution
Our approach was to create a set of characters in monochrome by using minimal colours to easily relate the advert to a Metro newspaper brand.
Challenge
We found a way to present a unique character personality to the group of characters where we shuffled many ideas and picked the best match for all the sections of the newspaper.
Campaign Video
An interactive video to advertise further.
Merchandises
Merchandises were quickly reflected to many items as the brand had a clear identity and engaging look.
