The word "Apricus" translates to "Basking under the sun", with a motive to create an environment that brings peace & growth.
The logo is inspired by nature, warmth of the sun and the jacaranda flowers showcasing the three stages of growth which is
an ultimate definition of a space that is a rejuvenating.
The client approached us to create an artisan-vibed logo which resonated with their vision of an all-in-one experiential cafe and dining space. With a full-of-nature atmosphere, the logo and branding needed elements that highlighted an essence of nature, growth and inspiration. Apricus Cafe's mission was to be the go-to place for
all readers, nature lovers, and food connoisseurs in the valley.
Our team initially explored a lovely 'Jacaranda Tree' at the garden center of the Cafe which brought unique symbolism in its' branding. Taking full inspiration from the flower, we weaved the concept of growth, nature and the stages that showcases a 'bloom' in the logo.
An expression for customer's who are looking for a space to improve, rejuvenate and be inspired.
The challenge was to unite the main icon badge with the typographic logo. As the logo is illustrative, our team had to make a decision to keep the font play simple.
"They genuinely understood our business, values, & target audience, creating a design that resonated with our brand identity"
We enjoyed their exceptional communication and professionalism. They genuinely understood our business, values, & target audience, creating a design that resonated with our brand identity. Their passion for outstanding results and client satisfaction made the experience enjoyable and rewarding.
Co-Founder at Apricus Cafe & Dining