LOGO & BRAND GUIDELINES
“Al Pezzo” embodies charm, warmth, and sophistication. The brand is approachable yet refined, capturing the essence of a vibrant roman alleyway through its food, ambiance, and service. It radiates passion for authentic Italian cuisine while remaining innovative and modern.
Services
Client
Year
Logo Design
Branding Guidelines
Stationary Design
Merchandise Mockups
Al Pezzo
Italian Restaurant
2025
Brief
Al Pezzo stands out in the vibrant food scene of Thamel by offering an authentic Italian experience that blends tradition and innovation. The intimate setting, fast service, and dedication to authenticity are designed to create a memorable escape where every customer feels at home
The brief was to create a brand that connected this idea with its' potential customers.
Solution
The brand should express the Indian vibe with a feeling of Al Pezzo's passion of what they serve and the taste that defines a nostalgic taste and authenticity.
It should evoke warmth, a love for
traditional Italian cuisine, and the charm of exploring the vibrant
alleys of Rome. We used colours and layouts that matched this vision and mission of the brand.
Challenge
The challenge was to promote an Italian brand in Nepal as it had to connect with Nepalese people. We created a logo and brand presence that heightened the experience of new customers at Al Pezzo.
Social
Presence
Merch
Design
