We are based in the heart of Kathmandu, a city balancing traditions with modernity.
We are inspired by such an ancient kingdom that is filled with traditional elements
of design, yet seeking new ways that play with modern styles.
Our design culture involves not only in the making but experiencing it ourselves. Our popular quote “If you don’t like it, why would anyone else?” pushes our individualistic boundaries to reach deeper into the matter. Creating something nice is not enough, our creatives need to go for a test drive and our rethinking approach consolidates the client’s vision with our creativity. Our creative studio is based in the city, where all the exciting things happen. We celebrate various events and festivities together and work on team-building experiences that guide us to the same motif.
Our agency attempts to understand the vision and business intentions of the client before
moving forward with any project therefore it's vital to follow our processes listed below.
Gather & Research
We first feed on the information from you on What, When, Where, Why and Hows of your business, including goals, vision, and target audience. Ultimately consolidating your vision and business direction in the research phase.
The product or service is then created incorporating a combination of functionality and unique visual identity. We ensure that all designs are fully functional and completed to it’s fullest form, whether it be the responsive factor for websites or branding guidelines
Plan of Execution
Then we map out a comprehensive plan, creating a solid Information architecture (IA) for websites and sketches and brainstorming sessions for design related work, ultimately sharing the expected requirements with you.
After the product or service is developed, in this case, a full-fledged website, we run a QA test on both the design and functionality to ensure it’s ready to go live.
Ideas & Concepts
After reaching to an agreement, our digital architects, designers and developers will start the crafting process, presenting new directions and ideas to the table.
Listen to us
Growing new and existing businesses with consistency.
We acknowledge that for a brand to sustain, quality needs to be maintained not only in the service or product it provides but in its identity itself. And this is exactly what we assure you of. When we work with you, we make sure that whether we are working in the brand identity, print media poster design or your e-commerce website, the brand identity and values are consistently reflected for customer clarity. We follow the brand guidelines (also create them), and make sure anything we produce reflects it from top to bottom.
How to improve your brand and visual existence on an overall basis?
Visual identity is the first identity customers associate with the brand. Whether it’s the color or the font or the design, it is the immediate communicating medium you have with your target audience. That’s why not only the logo and visual existence, in general, should reflect your brand’s value, it should also talk about what your brand is and intend to be. Having a consistent tone and style is a must when it comes to branding. If you keep a certain font or color, people will associate it with you. And what can be an adverse effect of not being consistent is having confused customers and incoherent messaging.
Marketing, a big part of the sales increase.
Marketing a brand or a product nowadays means more than just creating an advertisement. Today, stories and ideas sell more products than ads. The brand image is created in the perception of each customer, therefore your brand is “what they say, not what you say”.How these brand image, stories and ideas are presented also play a huge role in the process. At Saedi Works, we believe in the power of storytelling. Tell your customers what you do, how you do it and use the tools we provide you with. Whether it’s through videos, social media posts or designs. Interacting with stories not only touches lives but also helps to push the brand further in a memorable way. Hence, our main tool is to “tell your story” not only to talk about your brand and products to reach through a large arena of audience. From strategic research and data collection, to creating materials for promotion, our marketing strategies will help your sales increase and make your brand more visible in the market.
Social media marketing, the new competitive drive of any business. How is it mastered?
Communicating about brands can be tough, especially on social media as the platforms are always changing and tweaking. After understanding deeply about your brand – the target audience, the products or services provided and so on, we come up with keywords and campaigns that highlight the brand. Depending on the platform, we create shaped-up content and captivating design to combine as a strong boost online. Our aim in social media marketing is not just to increase audience but making sure that they interact with the posts on an everyday basis, sometimes less. Hence, most of the posts would be interactive with a call of action. It should also be relatable with the current situation in the market. No matter which platform you use, it is highly important to be consistent and reliable.
It’ a complete suicide for the brand if you do not post consistently. With the attention span of customers decreasing day by day and the number of contents consumed are increasing, you will be easily forgotten if you miss out on a post to engage your audience routinely.
Good Content, the only gateway to communication
Content has pretty much become the leader when it comes to communication. Whether it is a visual medium or oral, content is the fundamental base of any form of communication. From creating stories to telling them, content is the key to these stories. Nowadays, most of the designs are created based on the selected voice of the content. From the captions to copywriting on the designs, and from jingles to catchphrases, if you look at every form of media, you will find content writing a key factor to it. Hence, no matter what the platform is, content and narratives can be a breath-taking experience for customers, very essential to communication.